Friday 11 January 2013

Titling, First Ideas - Frankie and Ella

Titling is key to creating an image and a brand for any film, therefore it is important that we plan it well and choose the right style for our film.

Below are some examples of British Christmas films and how their title is laid out. We are not looking at the film posters, only the title writing and the positioning of it in the frame.

Arthur Christmas: 2011
  • I think that this titling is really effective as it is on a simple background, and the colours really stand out and create a good contrast. Also with the colours being green and red, it emphasizes the Christmas theme. 
  • However, for our film poster we wont have such as simple background so this effect wont be possible, although it could work at the start of our actually film and has the potential to look really effective.
 Narnia: 2005
  • I really like this title because the font is really creative and visually pleasing, whilst still creating a Christmas feel. 
  • They have also used the colour red against a light background which really stands out, I think this is something we could include on our film poster and also in the title sequence of our film.
  • The positioning of the title looks really good as it doesn't interfere with the picture, this is something that we need to think about when creating our film poster.

The Snowman: 1982
  • The font of the title is really nice, it creates a magical feel to the poster. The colour red is also used, reinforcing the Christmas theme of the film. 

From looking at other British Christmas films, I have found that the colour red looks really effective, especially if it is placed in some empty space or against a light colour. It is eye-catching and really stands out on the page which is something that we want our title to do as it is important that it gets noticed and that people remember it. I have also found that it is important for the titling on the poster and on the actual film to be exactly the same as this helps to build a brand.

1 comment:

  1. You need to get feedback from your target audience via social networking sites - twitter? I think you need to treat these Xmas font styles with some caution - try not to trivialise the film tone or suggest a children's film or comedy.

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